How to Enjoy RaOne in 1080p Resolution Online or Offline
with every red chillies entertainment movie release, we strive to take an innovative approach to digital media for our movie promotions that leads to movie successes. from creating a new movie content marketing model to building the first dedicated movie hosting web portal, we have changed the movie promotions process in india with our unique and unique innovations that have enabled the lead actors to interact directly with the audience, like never before.
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we are constantly experimenting with new ways of reaching out to the movie consumer by combining traditional promotions with new digital platforms. for example, our black friday promotions at red chillies entertainment with a zero-gravity flyaway world of a movie have led to the unprecedented sale of almost 60 thousand t shirts in twenty-three hours. the movie was promoted simultaneously across the world by traditional media like tv commercials, as well as online and mobile media like facebook, twitter, google+, youtube and digital screens. the success of this campaign in twenty-four hours led to other companies in the us retracing our promotional strategy in their businesses.
this year we are planning on doing something more unique by hosting a concert and a wedding simultaneously using a decommissioned aircraft and satellites. while the event is a movie promotion, it is also a unique destination experience with 180 angles of view that creates 360 degrees of immersion for the audience. the campaign is a combination of the internet, social media, live concerts and destination experiences.
social media is an essential ingredient to success in india. we use social networks like twitter, facebook and google+ to reach the movie consumer. for ra.one, we re-engaged with the audience through twitter and facebook which gave us an amazing response, interest and reach. we used facebook fan pages to engage with the audience and boost awareness of the movie. even though facebook is not as popular in india as it is in the us or uk, it's an important social network that provided us with a substantial amount of promotional value. our analysis of the core red chillies entertainment facebook fan page, demonstrated that exposure to the movie and content was about 20%. the website, email campaign, and the facebook channel together generated approximately 80% of the exposure. the movie was also promoted on tv during multiple shows on channels like zee tv, utv bindass, etv, and star pravachan. traditional advertising on tv also proved to be an effective form of promotion. to summarize, we identified media combinations to create a marketing mix to launch the movie. there was no 'one-size-fits-all' approach
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